Having been an entrepreneur for over 20 years and working with dozens of fellow entrepreneurs to build their businesses, one thing has become crystal clear for me: a significant factor in success involves your own personal purpose and passion that is injected into your business. Whether it’s a from-home side hustle or a multi-million dollar enterprise, there’s a direct correlation between that fire in your belly that is the ignition for getting a business started to the fuel that keeps a business thriving.

Along the way, just as people can get lost on their journey through life, I’ve often seen companies follow a similar path – we get so caught up in the day-to-day, or hurdles, or the success of our ventures that we lose sight of the purpose of the business.

So how do you maintain the purpose of your BUSINESS to keep yourself, your employees and your customers invested? Through my work with companies of all sizes, I’ve broken it down to three consistent factors:

  1. “People don’t buy what you do, they buy why you do it.” – Simon Sinek. This is fundamental to remember when you’re starting your business AND when you’ve built your empire. Maintaining the WHY keeps your business focused. For example, I thrive on helping entrepreneurs make their dreams a reality – through my consulting, my online courses and every project, I constantly ensure that everything I do comes back to my WHY.
  2. “Empowered people, empower people.” I think this quote is actually “empowered women, empower women” – however the message is that as a business founder, it’s imperative to empower your staff, your colleagues and your partners to serve their purpose and encourage them to use their talents and shine. When the people we work with feel safe, invested and valued, they bring more value.
  3. “Never stop learning.” One of my favorite bosses and mentors made it a point to ensure those who worked with him were constantly learning. He held Friday lunches with guest speakers on topics ranging from personal finance to emotional intelligence, he provided reimbursement for courses any member of the staff wanted to take – whether related to their jobs or not. He, though a busy CEO, was constantly reading, taking courses himself and sharing knowledge that made him and all of us better people and better in business.

Today, more than ever, we’re looking for ways to use our dollars in meaningful ways. Consumers look to align with brands and products that speak to them. Keep asking yourself “Why” along every step of your entrepreneurial journey to maintain your passion and maintain loyal customers.

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Lolita Carrico

Lolita Carrico an entrepreneur, marketer, publisher and mom who is passionate about helping others make their business dreams a reality. Her online course, Ready for Launch, has helped thousands for female entrepreneurs launch meaningful and profitable businesses.

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